Our business is named after Tara, the female embodiment of compassion found both in Buddhist and Hindu traditions. Tara is a mother figure who is said to lead beings to the state of enlightenment. Tara also represents healing and protection. Her green color represents skillful activity that leads to liberation from suffering.
The eight petals of the flower in our logo remind us of the eight aspects of yoga outlined in the Yoga Sutras of Patanjali, as well as the Eightfold Path of the Buddha. In many images of Tara, she holds flowers, signifying purity and healing.